Services & Products

Optimisation of the sales environment.

Optimisation of sales environments.

For more sales and leads

User requirements are constantly evolving, as are the technological possibilities and the merchants’ offerings. A shop platform is therefore never ‘finished’. We continuously optimise sales environments in a user-centric and KPI-oriented manner. Whether only small adjustments such as the teaser or a complete relaunch are necessary, we will find the best solution.

Strategy.

Holistic website audit for performance optimisation

Our website audit provides a comprehensive assessment of the website in the areas of UX, sales, SEO and technology. The analysis uncovers potential for optimisation and provides quick wins as well as strategic recommendations for action that improve the brand experience and sales orientation.

We use quantitative and qualitative data sources to make data-based decisions. Workshops and interviews with stakeholders help to identify measures with high business value. Through targeted testing and analysis, we optimise the sales funnel for higher conversion rates and larger shopping baskets.

Content strategy means more than just providing content. We develop a content strategy that delivers relevant content at the optimal time in the customer journey. This strategy forms the basis for content production and ensures that content convinces customers and leads to conversion.

Personalised experiences promote conversion and increase customer loyalty. Our personalisation strategies segment content based on interests, region or behaviour and adapt it to individual preferences. With tailor-made solutions via shop tools or specialised software, we offer a personalised experience that inspires and converts customers.

Creation.

Content strategy and creation

Based on the content strategy, we create content that builds trust and motivates people to buy. We write SEO-optimised texts and accompany photo and video shoots to develop high-quality content. AI tools support us, but the final refinement is always done manually to ensure maximum quality.

Our campaigns are based on digital storytelling and mobile-first. We develop creative campaigns for major marketing measures and targeted sales impulses, optimise texts and visuals for maximum SEO relevance and ensure that every message reaches the target group, whether for seasonal promotions or last-minute sales.

A successful newsletter is more than just an email. We optimise subject lines, design the layout and determine ideal mailing times to achieve maximum impact. Our creative newsletter concepts increase the click rate and strengthen brand loyalty.

Realisation and development.

Content management systems: Flexible and seamlessly integrated

For seamless integration of content and shop, we rely on CMS solutions that work together with CRM and ERP tools or act as a stand-alone system.Whether WordPress, Contentful or Typo3 – we offer flexible and user-friendly CMS implementations that enable editors to optimally maintain and manage content.

We use multivariate tests and testing tools to validate various optimisation hypotheses. By specifically monitoring the impact on conversions and basket values, we ensure that only the best solutions are implemented to minimise bounces and maximise sales.

We implement personalised experiences directly via shop tools such as Shopware or Shopify or via specialised software such as Dynamic Yield. From welcome messages and recently viewed items to personalised product recommendations, we ensure a tailored user experience.

We take care of the technical realisation of the newsletter – from choosing the right software to implementation and dispatch. We make sure that the newsletter is not only impressive in terms of design, but that it also works technically flawlessly and arrives in the customer’s inbox.

Antje

„Our collaboration with For Sale Digital began in November 2020 with the technical implementation of Dynamic Yield to personalise our web shop in 11 countries.

We are now optimising the key figures of the web shops and our B2B and B2C newsletters. We value not only the understanding of our customers and retailers, but also the technical expertise of For Sale Digital.”

Gabriele Preßl|Management B2C, LUSINI International GmbH

I look forward to your enquiry.

Tobias Kaiser | Strategic Director and Managing Director

Phone: +49 (0)40 / 37 49 10-0
E-mail: kaiser@for-sale-digital.de

Tobias

Reaching the goal across teams.

For Sale Digital works with agile processes in teams from Consulting, Creation and Development. This is how we find holistically optimised solutions for D2C platforms, Shop optimisations und Innovations.

Our projects.

Our projects.

Here you will find an overview of our
Customer portfolio.